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Again and again, in various country rankings, Switzerland is rated the 'best country' in the world. Switzerland inspires talented individuals to create and achieve. With a vibrant cultural life, beautiful scenery and high-quality real estate, Switzerland offers a high standard of living.

Switzerland is home to the oldest and strongest democracy. In existence since 1291, Switzerland can be considered the most stable and democratic country in the world.

Since 1515, after the battle of Marignano, Switzerland has been committed to full neutrality, after thousands of Swiss mercenaries died in service on both sides of the battlefield between Italy and France.

Switzerland is independent and willing to defend its freedom and sovereignty. The Swiss army, with more than 200'000 active militia soldiers, and 2 million in reserve, is one of the biggest armed forces in Europe. Supported by modern equipment and protected by a rugged landscape, the Swiss air and land forces are considered amongst the world's finest.

Switzerland has not had an armed conflict since 1847 and provides humanitarian aid and many security services for the peace of the world.

Switzerland is one of the wealthiest countries in the world. It has achieved one of the highest per capita incomes in the world with low unemployment rates and a balanced budget. Low inflation rates, low capital costs, a good investment climate and solid purchasing power make the Swiss economy one of the most innovative, business-friendly, and competitive in the world. The country's gross domestic product is significantly higher than that of its EU neighbors.

Switzerland has been ranked the most innovative country in the world for several years in a row. The country's three key strengths are its capacity for innovation, a highly educated workforce, and first-class scientific research institutions. About 75% of Swiss GDP is generated by the service sector and 25% by industry.

The public debt-to-GDP ratio in Switzerland is one of the lowest in the world. Even after the global debt binge of the recent covid crisis, the ratio as of 2023 stood at only 17.8%. Many other advanced economies have a ratio of more than 100%.

As one of the most competitive economies in the world, Switzerland has always maintained close economic ties with other countries. A secure legal system and long-term stable fundamentals for investors, relatively little regulation, and the proximity to research institutions make it the location of choice in Europe for business offering high-quality products and services.

A significant portion of the world's wealth is custodied and managed in Switzerland. And the future looks bright: The Swiss Crypto Valley has taken the global leadership in the digital transformation of financial services.